Search Engine Optimization

Search Engine Optimization can be somewhat of a closed book to many web site owners. Essentially, it encompasses getting your site to be ranked in the search engine’s (Google, Yahoo, Bing) organic results – the left column that appears after entering a search inquiry into your search engine.

Search Engine Optimization

The higher up you rank, the more traffic your site most likely will see. If you are launching a new site, make sure to implement SEO best practices during the creation of your web site. Otherwise you will need to optimize after the site has been launched.

To give you a basic idea what SEO is all about, here are some of the many things we do:

• Generate an in-depth SEO analysis of your current website
• Address tags, keywords, descriptions, titles and headings in your site
• Ensure your website is W3C compliant
• Register your website with search engines and directories

Social Media Marketing - The Myths

The original Internet changed the way we work and live, and the way we interact with one another. The coming of Web 2.0 promises to be just as revolutionary, and just as important to businesspeople around the world.

When the original Internet came along, businesses like eBay and Amazon.com were quick to see the power of the online world, and those early adopters went on to become some of the most successful net residents. The same is sure to happen with the world of social media, and companies are already lining up to take advantage of this unique marketplace.

Unfortunately, myths and misinformation about the social media landscape and its business potential abound. Falling for one of these common myths could hurt your business, even as you are tying to build an online presence in the Web 2.0 world.

Let's take a look at ten of the most common social media myths in the business world:

Social media is easy and your 10 year old cousin can start a website, but that does not mean building a social media presence is easy. Take the time to think out your social media strategy before you get started and your business is riding on it.

Social media is free and it is true that there is no charge to join most social media networks, but there are costs involved in establishing your business presence on those sites. How you look is important, so look for people who can help you establish a great presence from day one.

Social media provides instant results and we have all heard the stories of the overnight YouTube sensations, or the new blog or website that makes a big splash. But those stories are the exception, not the rule. It takes time for social media to start working, and it pays to be patient.

Social media is all you need and social media sites like Facebook and YouTube work best when combined with other online presences like traditional websites and blogs. It is best to look at your social media presence as part of your overall online marketing plan.

If you build it they will come and one of the biggest mistakes businesses make is assuming that viewers will flock to their sites as soon as they are live. In the social media world it is not enough to build a great site or offer a great product. You need to market that product effectively, otherwise your potential customers might never even see it.

You can do everything yourself and while a web savvy employee might be able to get you online, your in-house staff might not be able to market your website or find the customers you need. Building a team of both in-house and external resources will help you make the most of your social media strategy.

You must establish a social media presence now and while it is certainly a good idea to bring your company into the Web 2.0 world, rushing to establish a presence can backfire. It is better to take your time and do it right than to rush in and have to fix your mistakes later.

Word of mouth advertising is not important and in many ways social media marketing is the ultimate word of mouth advertising, since it allows literally millions of people to share their likes and dislikes. But simply having a social media presence does not mean you can ignore traditional word of mouth advertising strategies.

Social media requires no maintenance and a social media site is not a set it and forget it proposition. You need to maintain your site and keep it fresh in order to get the most from it.

Social media is a broadcast medium and social media is much closer to a two way conversation than a one way broadcasting platform. Understanding the nature of the medium will help you make the most of it.

About the Author

Elite Venture Media is a results-oriented Web Design, Internet Marketing, Branding and Creative Design Firm serving the Capital Region. http://www.eliteventuremedia.com/

Products and Services

To achieve our corporate mission, SIIT is committed to creatively offering the following products and services: Computer training, IT Consulting, Internet Browsing, Sales of Computers and Accessories, Telecommunication Services, General Printing, Stationery Services and Other Services. The products and services are detailed below:

Table 1.1 Details of Product and Services

Product/ Service Category	Detailed Products and Services
A.     Computer Training	·         Computer Software ·         Computer Hardware ·         Computer Networking
B.     IT Consulting	·         Digital Security Training ·         Development of Customized Accounting  software for SMEs ·         Networking Installation(LAN/WAN) ·         System installations ·         Repairs of computers ·         System analysis ·         Computer Protection ·         Database Development and Management
C.     Internet Browsing	·         Fixed internet browsing ·         Wireless browsing ·         Internet research
D.     Sales of Computers	·         Sales of desktop computers ·         Sales of laptops ·         Sales of computer accessories
E.     Telecommunication Services	·         Whole of phone cards ·         Retail of phone cards ·         Replacement of lost SIM Card ·         Registration of SIM for all Networks
F.      Secretarial Services	·         Thesis/dissertation/Project Work ·         Examinations questions ·         Questionnaires development ·         Event programs ·         Printing ·         Photocopying ·         Laminating ·         Comb binding ·         Scanning
G.    General Printing	·         School prospectus ·         Admission forms ·         Certificates ·         Letterheads ·         Posters ·         Letters ·         Envelopes ·         Terminal reports ·         Complimentary cards ·         Brochures ·         Flyers ·         Pamphlet ·         Books ·         Invitation cards ·         Newsletter ·         Stickers ·         Greeting cards
H.    Stationery Services	·         Novels ·         Inspirational books ·         Religious books ·         Exercise books ·         Text books ·         Pens ·         Erasers ·         Sharpeners ·         Correction pen ·         Mathematical set ·         Drawing board ·         Calculators ·         Lesson notes ·         Copy books ·         Note books etc
I.       Other Services	·         Job enhancement training ·         Sales of WAEC Access cards ·         NOV/DEC online registration

Products and Services

General Company Description

1.1. Vision Statement

We seek to become the global market leader in the provision of marketable IT services to individuals and corporate organizations.

1.2.Mission Statement

Harness modern technology and hands – on strategies to provide innovative, creative and marketable IT services competitive on the international market which will address global youth unemployment.

1.3. Business Goal

 Achieve rapid business growth, expansion, sustenance and highest market share in the IT industry.

1.4.Business Objectives

i.                    Employ modern technology in IT training

ii.                  Provide quality and timely service delivery

iii.                Utilize modern Web 2.0 technology to promote and market the business

iv.                Create innovative ways of providing quality services which is convenient to customers.

v.                  Keep accurate and proper financial records of the business

vi.                Ensure proper management of business information

1.5.Business Philosophy

i.                    Youth employment

ii.                  Social responsibility

iii.                Excellence/quality

iv.                Satisfaction

v.                  Leadership

vi.                Innovation

vii.              Practicality

viii.            Repeat business

SIIT: Your world has change: so change.

SIIT: Your world has change: so change.

Your world has change: so change.

They way businesses are conducted today is so different from what happen in about a decade or two ago. The level of competition has led businesses employ the most easiet, fastest and conveniences ways of delivery quality goods and services to their valued customers. Customers know their right as well as what they want hence businesses always doing their best to win and retain customers all over the world.

Now, it is possible for someone in Ghana to sell even a dog chain to another person in Japan. It is just by a click of a button and such offer and acceptance is being made.
Thanks to the advent of technology. The dawn of Information and Communication  Technology(ICT) has brought a massive change in the way businesses are conducted global. The advent of the Internet has even made the world closer. Businesses can now deliver all your demand in terms of goods and services to your door- steps through the internet.

Customers can place other and even pay for your services through the internet. All workers are now using computers and internet to communicate with their colleagues in other branches of the same or another country. The Accounting and Informations Systems of all businesses have been computerized.

Business  promotion effort have been made easy through the use of the internet. By the click of a button, you can promote  your business to the whole world.

That is how far technology has brought us. But we believe that, this is just the tip of the iceberg. There are more imagination development to occur in the world of technology. In that, the world will get closer and closer and closer.

SIIT comes in where you need to change your old ways of conducting businesses into adjusting to the modern trend which will enable you to stand the test of fierce global business competition. We wait for your need/ problems and we will provide you with an innovative solution that will make your adjustment to new technology very smooth and completely painless.

Come to us today and we will provide you with all your I.T solutions.



SIIT     ... the I.T hereo!